Run A Better Product Blog

Below are the slides from the presentation I did yesterday. There’s not a ton of text on them, but if you have any questions about any of the topics I’d be glad to explain roughly what I was talking about.

As far as setup, the idea here is that product blogs are a specific subgenre of “company blogging” in general. I’m using product blog here to mean a blog run by a product team, used as the primary means of communication between them and the outside world. They sometimes get short shrift to the flashier CEO/Executive blogs and regular employee blogs, but really product blogs do a lot of the heavy lifting in connecting users to the company that makes the stuff they use. Smart hiring managers should be looking to hire at least one member of a product team who can think like a communicator/content creator, though it really doesn’t matter who on the team that is.

And here are some of the participants we had:Product Blog Crowd
Photo by Rusty Tanton, some rights reserved

David Cohen is the guy on the far left in the photo and he published his notes over here.

One Reply to “Run A Better Product Blog”

Leave a Reply

Your email address will not be published. Required fields are marked *