
MJ says it’s looking good for you.
*Note: Global heh reserves are surprisingly and perhaps dangerously low. There have only been 10 heh bookmarks added to Delicious.com this week. The preceding is a public service announcement.
Here’s the material I presented to lead a WordCamp Atlanta discussion sarcastically titled “Content Strategy: Killing Time Between Redesigns.” I didn’t go through everything, or even most of what the field entails, but instead (a)presented my view of why it’s important based on what’s happening inside and outside of non-media companies today, and (b)provided some examples and footholds grounded in actual projects to show at the granular level how it can come into play.
I had asked several friends and colleagues in the industry for their perspectives (and am grateful to Rafi, Kristen, Jeff, Anna, Lisa, Tom, and Agent 3Z) but only worked a few thoughts from them into the talk directly. I also didn’t get a chance to talk about my heh-harvesting experiences at EarthLink and here over the past few years, which is something I want to reflect on. So ideally I’ll figure out how to use all of that in something with a slightly different focus.
Thanks to everyone who participated in the session, asked questions, and contributed thoughts. Feel free to continue the conversation here, on Twitter, via my current obsession – Tumblr questions, etc.
P.S. Extra special thanks to the organizers @sheatsb and@tessa for pulling together a fantastic event!
I just knew I wasn’t the only one who thinks this way:

A brief thought on this exchange over at Extraface Marks.
When an article looks promising but I don’t have the time, attention, focus, or patience to read it, I generally stick it in my to read pile on Delicious.com. I filed away what turned out (just today) to be a real gem in April of this year – from Gary Wolf on the blog Quantified Self and titled Measuring Mood – Current Research And New Ideas. It provides a thumbnail sketch of the recent scholarly history of the theory of emotions, and points to a few approaches that show promise including happy factor. Mood tracking and the ability to measure and share data about levels of individual happiness is a topic that seems to pop up in brainstorms all the time, and is often falsely assumed to be as an easy and straightforward thing to implement.
Read, don’t skim Gary’s article if you’re interested in finding out more about the tension between two prevailing approaches at modeling emotion — one that makes happiness and sadness polar opposites, and one that allows them to coexist at the same time — and how Lisa Feldman Barrett’s approach helped to lead the discussion in a productive direction.