Forming Like Voltron at Voce

I’ve read, and written, my share of “I’ve accepted a new job” blog entries over the years, and I always cringe a little when they invariably sound a bit over-earnest or too dramatic. I’m aiming to keep this one on an even keel. I’m thrilled to announce that today is my first day as Vice President, Content Strategy and Planning at Voce.

In the last 2+ years, I’ve done lots of different types of work for different partners and clients. Working for evolving agencies with evolving visions has afforded me the chance to be a part of many projects that I’d otherwise not necessarily be in a position to take on. It has also given me a chance to stay closely connected to the direct, productive work of making things, which is and has been absolutely essential. Although the core of my focus has continued to be in creating, planning, and supporting content initiatives, in practice as the needs, goals, and make-up of agencies and their clients shifted, that focus tended to drift over time into wherever I was needed. Important attributes like flexibility, situational awareness, the ability to apply known approaches to new challenges, and broad perspective develop from those utility infielder roles. There’s a lot to be said for all of that, and I’m glad to have had the opportunity to grow a bit in so many directions.

The time came when I was ready to shore up and focus my energies a bit more pointedly on what I’m most passionate about, what we talk about when we talk about content strategy. As I drew out in a WordCamp talk, I believe that to be a crucial and central function that agencies can help companies execute, at a higher order than and no matter how the various things that “social media” has come to mean may evolve. I considered taking on the challenge on my own, but after careful consideration and introspection, I decided that this time around I’d rather hit the ground running as part of a team of smart people that already operates at a high level, who I can learn from and be inspired by. I sought a group that already had something of a focus in this direction and a shared understanding of its value. Having counted many members of the Voce team as respected industry leaders and trusted friends, theirs was the name at the top of my list. After extensive exploratory conversations, the initial suspicion that we had something of a shared vision was confirmed. I’m excited to get started today.

The changing of the “Feeling Most Like” icon on the Extraface “about” page has become a customary part of all of my transitions. Today I switch from Brother Mouzoune from The Wire…


…a guy Breaking Bad fans will know simply as “Mike.”

File Under Unanticipated iCloud Quirks: Google Sync and iCloud Contacts Don’t Play Nice

Not a huge deal, but in case you are converting over from MobileMe to iCloud today, and also use Google Sync, you might want to know this:

It only matters for me because I use an Android phone (and an iPad, and a Mac Mini) and have built all of my sync stuff to date around Google Sync since it works so nicely for Android phones. It may or may not end up being a big deal – here’s hoping for not.

In case it appears that I’m flailing my arms around (“going nutsos” in the parlance of our house), really I’m taking it in stride and just wanted to provide a heads-up in case it might affect others in a similar spot. Systems, device configurations, users, and their use cases are varied and complex and there are always kinks to be worked out.

Update: So far I disabled iCloud contact sync, and am continuing to use Google Sync via Exchange. Working fine.

I hate a goose egg month

So to avoid a goose egg in the archives for August ’11, I rescued some photos from my phone.

Here’s a shot from the making of the birthday week spinner I created for Molly:
Wheel of birthday week, in progress

Max annoying my dad, who is trying to get down to some serious solitaire on the iPhone:
Whatcha doin?

This one feels like a polaroid:
Mom and dad visit in July

I should meditate more often.
The owls are exactly what they seem.

The Internet button on planes continues to amuse me.
Home routers should be this simple.

Staff developer and accountant Max takes a break

This has been a tough year for Max. Throughout the winter and spring we were racing to identify some kind of autoimmune disease that put his health at great risk. After numerous tests and an exploratory surgery, we’re resigned to the fact that he’s going to be on steroids for the rest of his life (which keep him in good health and good spirits for now), and we’re never going to know the precise nature of what he’s got.

It’s nice to see him in the sunshine fully enjoying what dogs like to do – eat bones.

A Little Bit Of Soul:

(Update: I think they need to put that /down screen back up. It’s still super buggy. *Seems* to be working again.)

There’s been a lot fun and human about, right down to the lovable, JIT, slapdash maintenance screen they just flipped on. It makes a big difference in terms of how I bond to an app.

I haven’t been this excited about the early-ish stages of a community since my summer of, and maybe before that.

A Minimum Viable Good Day

Seems that my best days lately have all included at least the following ingredients:

Leveling The Complaining Field

(Note: This was originally published on

We’re pretty proud to have shipped this new Trained Tough? app for New Balance this week, just in advance of the running of the 2011 Boston Marathon a week from today. Here’s what it’s all about:

Everyone who qualifies for the Boston Marathon has without question accomplished a meaningful, significant, praiseworthy feat. It doesn’t matter how you get there, or where you are in the pecking order. Qualifying is hard. Training is hard. Even in the best possible circumstances, it’s a huge accomplishment. You’re made as a marathoner by toeing the line at this race, whether it’s your first or your thirtieth.

Tougher than...easier than...

But runners like to compare notes on all manner of things, and everyone likes to kvetch every now and then. Within the offices of New Balance, where more than a few associates themselves compete in the marathon each year, there was a feeling through the fall, winter, and early spring that the particular level of brutality of this year’s New England winter turned any possible advantage of being from near where the race takes place, into a decided obstacle to be overcome during training season. We even heard of one associate having to dodge double-parked cars, snowdrifts, plows, and ice hazards on a few of her long runs.

Together, and with the help of Incredibly Lifelike, we built a web app to help celebrate Boston’s emergence from the harsh winter and settle (or perhaps fuel) those bar bets between runners. Oh, precious Michiganders, or Vermonters, or Alaskans, did you have to battle more snow and rain and cold than we did? Let’s ask the app and find out.

Under the hood, we tried to keep it as simple, verifiable, and transparent as possible. It has 3 indices, (a)number of snowy days in the training season, (b)number of rainy days, and (c)average temperature. The cities it ranks are all of the zip codes the participants in the Boston Marathon listed as their address, which covers roughly 26,000 people and numerous cities and towns all over the world.

All this creates a fun exercise for anyone getting ready to run the 26.2 in Boston. If your area is listed, you can see where yours ranks given those three factors, just what kind of a winter you faced, and which cities had it easier and tougher than you. Because everybody likes single numbers that they can compare, it also offers a good-natured weather “handicap” that suggests how many minutes out of a possible five you can shave off of your final time, to make up for the snowy, cold, and rainy training you may have had to endure. If you’d like to get a sense of where runners hailed from this year and what their training conditions were like, you can also browse the map view.

map view

Some notes about the data and things we might like to tweak if we do another rev, in case you’re curious:

  • It doesn’t take in to account things like amount of rain and snowfall (only number of snow and rain days), because we had a hard time verifying that for all the locales consistently. More and better data sources in the future would get us some more variables to play with.

  • In future we could create a pathway for runners to suggest a place that they trained that’s not in our data, because we know some people will have done most of their training somewhere other than their home town. Somehow we’d have to then change the rankings on the fly, and users would have to be ok with the fact that their ranking may change as new cities are added.

  • We could add a “deeper path” for runners who have saved their rich training data using something like a Garmin, Polar, or Nike+ device, or This would allow us to take more personal factors into account, and maybe draw some other conclusions about the field overall. We could even read GPS from some of these files to know more particulars about where people trained.

  • Since there are always anomalies and errors in any data set, it would be nice to have a system for users to report that stuff to us, in case we missed it in our testing, so we can fix it.

  • There was one place folks said they hailed from that we decided to remove – APO or military post office. APO isn’t a particular geographical place. It’s an administrative address that helps route mail to the right place for our working military serving overseas. Unfortunately, we don’t know where these folks are serving from the data, so we don’t have something to display for them, although no matter where they are their training is no doubt just as rigorous as an icy, snowy Boston winter or more so. There were 10 runners who had APO listed as their home town.

  • It’s really fun to have access to this much simple data about a sizeable set of people. Lots of ideas came up along the way for what useful insights or perspectives we could draw out of it, whether as part of or in addition to the main app experience.

What else would you like to see in a next rev?

Have you found your medium?

I asked this question on Tumblr and got just one sincere (thanks jspepper) and one jokey (thanks craxy) response, so I’m doubling up and seeing if those of your who read Extraface (or stuff in my Facebook profile) are willing to take this question on. I think it came to me while taking in episodes 1-7 of the most excellent Back to Work with Merlin Mann and Dan Benjamin podcast recorded audio session series.

Would you say that you have found your medium – the medium in which you really shine – and if so, what is it?

An open letter to those who use Launchrock

Hey people who are trying to generate interest in an app or program that hasn’t been released yet,

I might be excited to join your announcement and invite list, or I might not be, but I’m really un-excited about your using the Launchrock “viral” invitation request thingy that asks me to promote your as-yet-unexperienced app to my friends (update:…to vie for earlier access to the app.) If I’m not using your app yet, I can’t endorse it to friends. And now that so many new apps are using it, the model is kind of busted to expect I’m supposed to hit up my friends multiple times a month, for each new app request I come across. It feels really impersonal and pro forma at this point. I tried this once or twice (sorry, friends.) I will not do it again.

It’s asking a lot to ask people to share something they haven’t used yet. Few apps will end up really worth it. And the attention and respect my friends grant me has to be more valuable than early access to your app, no matter how great it is.

@Scoutmob, I’m looking at you too. We in Atlanta all already know about you and like you. To see a Tweet or Facebook post multiple times a day from people I know asking me to join Revel via *their* link feels like spam. You’ve created that nuisance by creating this system where invitations are contingent at on how many people we sign up. It’s like affiliate marketing to get into a program that is supposed to be fun, a reward, a benefit for loyal users. It’s too much. Chill it out.

Dave C.

Little help from far away, thanks to Creative Commons and Daruma

A few weeks ago a Flickr user dropped me a piece of Flickr mail asking if she could use one of my photos.

Hi there,

I’m helping with a fund raising bake sale for victims of the recent earthquakes and tsunami in Japan. I was looking for a daruma image to use for the packaging of my cookies and came across yours. Can I use it? If so, how would you like the attribution to appear?

Thanks so much.

Of course I said yes. I was flattered to be asked and thrilled to have some small part in helping Japan. I have my photos set to an Attribution-NonCommercial-ShareAlike 2.0 license, so technically nobody has to ask me to use my photos for non-commercial purposes. Some CC purists are bugged by being asked. For me, the volume of requests I get is so low, it’s always fun to hear from people and find out what they’re planning on doing with my photos.

I heard from the requester again yesterday and today – she reported that the bake sale did really well, and probably netted over 100K overall for Japan. She also said the cards made with my Daruma photo were very popular. And she sent along this piece about the sale. If you scroll down a few photos, you’ll see the photo from above made into a lovely card tucked in to some of the cookies.

I’m so proud, and glad I could help in this tiny way though clearly the bakers and sellers did the work here. Thank you, Gustadora, and thank you Flickr and Creative Commons.

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