Here’s the material I presented to lead a WordCamp Atlanta discussion sarcastically titled “Content Strategy: Killing Time Between Redesigns.” I didn’t go through everything, or even most of what the field entails, but instead (a)presented my view of why it’s important based on what’s happening inside and outside of non-media companies today, and (b)provided some examples and footholds grounded in actual projects to show at the granular level how it can come into play.
I had asked several friends and colleagues in the industry for their perspectives (and am grateful to Rafi, Kristen, Jeff, Anna, Lisa, Tom, and Agent 3Z) but only worked a few thoughts from them into the talk directly. I also didn’t get a chance to talk about my heh-harvesting experiences at EarthLink and here over the past few years, which is something I want to reflect on. So ideally I’ll figure out how to use all of that in something with a slightly different focus.
Thanks to everyone who participated in the session, asked questions, and contributed thoughts. Feel free to continue the conversation here, on Twitter, via my current obsession – Tumblr questions, etc.